Personal Branding Strategy - Produce a Powerful Brand While using Ancient Power Brand Archetypes
Perhaps you have felt how the people you might be marketing to don't "get you" or understand you?
Or, perhaps you know you are not communicating the "right" message in your audience, but they're uncertain how to make positive changes to message, or exactly what it needs to be. personal branding pdf
The issue in both above instances might be you are not harnessing and ultizing the power of ancient archetypes in your personal branding strategy.
To aid explain the thought of ancient archetypes...
Have you ever noticed certain brands, advertisements, movies, or celebrity personalities manage to instantly interact with you? Without you will realizing it, these brands are communicating an account and intending to your soul it is already deeply knowledgeable about. brand building strategies
Research in the marketing field shows that the most powerful brands consistently embody the persona of ancient archetypes. Which ancient archetype you embody may be the very first thing you should do before beginning having a personal brand identity.
So, what is a historical archetype?
Archetypes are believed being universal, mythical characters that reside inside the collective unconscious of people all over the world. By symbolizing our core human desires, archetypes can evoke strong, deep emotions which everybody can hook up to, and understand.
Examples of powerful brands that stir our emotions are Coke, Nike, Marlboro; movies such as The exorcist, and E.T. The Extra Terrestrial; and personalities like Jackie O., John Wayne, and woman Di. These "brands" have captured and held the imagination from the public. Why? Simply because they represent something soulfully and deeply familiar to us.
The twelve ancient archetypes will be the:
1. Creator
2. Caregiver
3. Ruler
4. Jester
5. Regular Guy/Gal
6. Lover
7. Hero
8. Outlaw
9. Magician
10. Innocent
11. Explorer
12. Sage
Each of these archetypes possess powerful identities that signal the fulfillment of basic human desires and emotions, and releases deep emotions and yearnings within us. Scientific research signals the missing link in successful marketing and branding is a lack of knowledge of archetypes, and also the power they possess.
Throughout the recent progression of my own personal branding strategy, I focused on researching and staring at the twelve ancient archetypes to find out which one resonated with me at night most. After my study, I determined the ancient archetype that best describes use is the Ruler. Well-known Ruler brands are Saab, Ralph Lauren, Fortune, and Microsoft.
The Ruler archetype is recognized as the first choice, and desires control; in addition, it seeks to create prosperity and success, also to make order from chaos. The ruler identity suits a brandname if it is:
- A high status product
- Something to help those have more organized
- Something in the moderate to high cost range
Knowing this sort of information helps you to create a personal branding strategy that's in conjuction with the attributes and values of the brand, along with know the words to make use of to advertise the company.
By using the ancient power archetypes when branding your company, you will immediately build your marketing easier, and you'll feel well informed because you're authentically communicating who you are. This message of individuality and expression is so powerful, your ideal client will intuitively understand you, and become drawn to you.
A branding strategy, using archetypes, allows your audience to dive deep into the heart and soul of whom you are really.
If you are growing your personal branding technique for the very first time, or rebranding, using ancient archetypes will separate the standard brands from you---the extraordinary brand. Use the power ancient archetype to build up a strong personal branding strategy to tell your brand's story.